Founder · Designer · Builder

Crafting brands
& the systems
behind them.

I'm Khaled Sameer — founder of Bright Marketing and Cafflow. I design the identity, build the product, and ship the system. End to end.

Based — Giza, Egypt Scope — Brand · Product · Code Working — Worldwide
About

Business, design & code.

An entrepreneur with 5+ years across design, brand-building and product. I run a full-service marketing agency, I've founded and shipped two real-world POS products — and I still design hands-on, every day.

0
Years building brands
0
Products built & live
0
Design projects delivered
0
Sectors across MENA
Ventures

Two companies, one builder.

Founder — Agency

Bright Marketing

A full-service digital marketing agency. I own media buying, account management and client strategy across every active account, leading a team of four.

  • Paid campaigns across Meta, TikTok & Google Ads
  • Clients in legal (KSA), real estate & automotive
  • End-to-end delivery: proposals, contracts, ops dashboard
Media BuyingStrategyBrandingTeam of 4
Founder — Product

Cafflow

A POS & retail management company. Two flagship products designed, developed and deployed for real-world use — from UX direction to technical architecture.

  • Café & restaurant POS — live in production
  • Pharmacy management — Arabic RTL, local payments
  • Node.js · Express · MongoDB · React · Electron
Node.jsReactElectronOffline-first
Product Showcase

Systems — built & live.

Two complete point-of-sale products under Cafflow. Move your mouse over each scene — click any screen to view it full size.

Café & Restaurant POS

● Live in production

Dashboard, table management and order tracking — a dark, fast interface built for busy service.

Café POS — screen 2
Café POS — screen 1
Café POS — screen 3

Pharmacy Management

Arabic RTL · Cafflow

Inventory with barcodes & expiry, shifts, treasury, prescriptions and delivery — Arabic-first with a local medicines database.

Pharmacy — screen 2
Pharmacy — screen 1
Pharmacy — screen 3
Mobile

Apps, designed end to end.

Product design case studies from Behance — fintech and marketplace apps.

Financial app — home & productFinancial App · Screens
Financial app — insights & transferFinancial App · Overview
Bright app — onboarding & registerBright App · Screens
Bright app — plan & verificationBright App · Onboarding
Mobile store — home & productMobile Store · Browse
Mobile store — detail & cartMobile Store · Cart
Drag sideways
Brand & Identity

Identities that live everywhere.

On screen, in print, and in the street — brand systems designed end to end.

Jewelies — jewelry identity

Brand system & social presence for a jewelry house

Jewelies — Instagram mockup
Jewelies — brand board
Jewelies — brand board
Jewelies — brand board
Jewelies — brand board
Jewelies — brand board

Bright Marketing — agency identity

Logo, grid, cards, billboards & app UI

Bright — night billboard
Bright — business cards
Bright — metro billboard
Bright — app on iPhones
Bright — brand cubes
Bright — website on laptop
Bright — logo grid

CAIO — specialty coffee identity

Brand system & packaging for a coffee house

CAIO — espresso packaging
CAIO — street board
CAIO — identity
CAIO — identity
CAIO — identity
CAIO — identity
Journey

Experience, in detail.

01
Founder
Bright Marketing
6th of October City, Giza — Digital Marketing Agency
  • Founded and co-lead a full-service agency — personally owning media buying, account management and client strategy across every active account.
  • Direct a team of four across creative, social and paid media — Meta, TikTok & Google Ads.
  • Manage live engagements in legal services (Saudi Arabia), real estate & tourism, and automotive.
  • Built the agency's delivery system: branded proposals, contracts, strategic plans and an internal ops dashboard.
  • Draft and negotiate contracts directly, with psychology-driven closing strategy for high-value deals.
  • Design AI-assisted workflows that scale output without added headcount.
Media BuyingClient StrategyContractsAI Workflows
02
Founder
Cafflow
POS & Retail Management Systems
  • Built two flagship products from the ground up — a café/restaurant POS and a pharmacy management system — both deployed for real-world use.
  • Owned the full lifecycle: UX direction, feature design and technical architecture.
  • Arabic RTL interface, local medicines database and integrated local payment methods.
Node.jsExpressMongoDBReactElectron
03
Graphic & UX/UI Designer
Freelance
Independent practice
  • Full brand identity systems, mobile app UI/UX and marketing collateral — for clients across F&B, fashion, tech and professional services.
  • End-to-end ownership: client communication, design execution and final delivery.
Brand IdentityUI/UXFigmaAdobe CC
04
Graphic Designer
BezzX
Part-time
  • Designed logos, vector graphics and social media content as part of a design team.
  • Daily production across Adobe Photoshop & Illustrator.
LogosVector ArtPhotoshopIllustrator
05
Graphic Designer
UniMedia
Full-time
  • Created social media designs and mockups across 50+ projects — leading a team of four designers.
  • Delivered a logo package that measurably improved client brand recognition.
50+ ProjectsTeam LeadSocial DesignMockups

Education.

Canadian International College
Bachelor of Business Technology
2020 – 2024

Certifications.

UX/UI Nanodegree — UdacityPythonLinuxAdobe Illustrator

Languages.

Arabic — Native
English — Proficient
Capabilities

A rare full stack.

Business, design and code — the three sides most people split across three hires. I do all of it.

01

Business & Marketing

Media BuyingMeta · TikTok · Google AdsAccount StrategySales & ClosingTeam Leadership
02

Product & Design

UI/UX DesignBrand IdentityDesign SystemsWireframingProduct Thinking
03

Technical

Node.jsExpressMongoDBReact · ReduxElectronHTML · CSS · JS
04

Tools & Languages

Adobe Creative CloudFigmaCanvaArabic — NativeEnglish — Proficient

Let's build something.

A brand to launch, a product to build, or a campaign to run — tell me about it.